Post by Burson

What does having a winning campaign at the FIFA World Cup look like?   The brands that win this year's World Cup are those tapping into real-time cultural moments, not just buying legacy spots, and placing themselves at the heart of the conversations to build their reputation. Sam Buckett (Director of Sports, Gaming & Entertainment, MENA) discussed with Campaign Middle East, why it's not too late for brands to make their play, and how to execute it right. Read more: https://lnkd.in/gzbraWaJ