Post by Burson

Burson’s Global Chief Innovation Officer Chad Latz explored the growing role of human judgement in an age of AI-powered insight in the Create Like a Human #InspiredatCannes panel discussion, “The Observable Universe Meets the Intuitive World: How AI Expands What Humans Can See,” at the Cannes Lions International Festival of Creativity.  The panel was moderated by Frank Washkuch (Executive Editor, PRWeek US) and featured perspectives from J. Brooks (Chief Executive Officer, GlassView), Antonia Faulkner (Head of Corporate Comms and Ads Marketing, Samsung Ads), and Alex Halliday (Chief Executive Officer, Air Ops).  Our key takeaway? The art of great communications is enduring and the next chapter will be won by those who pair it with science: AI-enabled insights that predict reputational impact, influence behavior and turn creativity into competitive advantage.      Learn more about Burson at Cannes: https://lnkd.in/eCiA-DKc