Post by Burson

MENA has gone from emerging player to global gaming hub, and the brands winning in this space are those building genuine connections — not just buying impressions. In an industry snapshot for Campaign Middle East, Robin Heymann (Managing Director of Sports, Gaming & Entertainment, Burson MENA) breaks down what brands are still getting wrong — and how to fix it.   Learn more: https://lnkd.in/dMCugkmM