Post by Burson

In the latest episode of the Earned First podcast, our Asia-Pacific Head of Intelligence and Transformation, Red Surtida, joins founding editor Arun Sudhaman and research & insights editor David B. to unpack findings from The Credibility Paradox study which shifts the GEO conversation from visibility to credibility.   The conversation explores: ☑️Why visibility alone shouldn't be the end game; ☑️Why leadership content is underperforming as a credibility signal; ☑️How employee experience is emerging as a critical reputation asset; ☑️Why channel effectiveness varies dramatically across industries and markets; and ☑️How can brands overcome language barriers in AI environments   As AI reshapes how audiences discover, evaluate and believe brands, understanding the new drivers of credibility has never been more important.   🎧 Listen to the full episode to explore what the future of reputation looks like in the intelligence era: https://lnkd.in/gPwVNAX4 If you’d like to read The Credibility Paradox, download it here: https://lnkd.in/e_utNZiM