Post by Burson

Name: How do you turn a supply chain disaster into a brand's most talked about campaign ever? By rewriting
Uploaded: 2026-06-18T19:16:32.865Z
Channel: Burson
Description: How do you turn a supply chain disaster into a brand's most talked about campaign ever? By rewriting the conventional crisis playbook. When thieves hijacked 12 tonnes of KitKat before Easter, rather

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How do you turn a supply chain disaster into a brand's most talked about campaign ever? By rewriting the conventional crisis playbook. When thieves hijacked 12 tonnes of KitKat before Easter, rather than hide the crisis, we told the world. What started as a logistics nightmare became the story that owned Easter, proving that with courage and creativity, even a crisis can become commercial gold. Learn more about the campaign 🍫: https://lnkd.in/eB7N6QFi VML

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