Post by Burson

How can you future-proof your brand in the AI era? 🔮 Burson’s Global Chief Social & Influence Officer Matt Buchanan joined fellow industry leaders Corey R Martin (Managing Director of Media & Influence, Allison Worldwide) and Shilpa Maniar (Head of AI Experiences, Advertising, Amazon) yesterday at the Cannes Lions International Festival of Creativity for an insightful panel discussion, “Future Gazers: The Trends Defining The Next 18 Months,” moderated by Kate Hardcastle (Founder & Broadcaster, The Customer Whisperer/Forbes). The panel highlighted how traditional influencer marketing is giving way to a much more powerful paradigm, and the brands navigating this shift best are the ones thinking in terms of culture, not demographics. 👉 Learn more about Burson at Cannes: https://lnkd.in/eCiA-DKc