Post by Burson

Representation matters. Congratulations to Farah El Beaini (Group Account Director, Travel & Tourism, Burson U.A.E.) who was selected for the Cannes Lions International Festival of Creativity’s See It Be It 2026 Cohort! See It Be It is the program that creates space for women and non-binary people in the creative industry – accelerating their careers to work towards gender equality – with a goal of equal numbers, across genders, across all levels of seniority. Hear from Farah on what she's most looking forward to from the program next week: ➡️ Learn more about Farah and the See It Be It Program at Cannes: https://lnkd.in/eMt3HBUR #CannesLions #CannesLions2026 #BursonPerson