Post by Burson

With the Cannes Lions International Festival of Creativity only three days away, Eleanor Sullivan (Chief Strategy Officer, Burson UK and PR Lions Shortlisting Juror) joined the PRWeek UK Beyond the Noise Podcast to share her predictions for this year's festival starting on Monday. 🦁   From the role of purpose-led campaigns and the impact of AI to the blurring lines between PR and advertising, Eleanor and the podcast dived into what to watch, what to expect, and how to make the most of Cannes for your business.   🎧 Tune in to the full episode: https://lnkd.in/eM4D6Wwf   Learn more about Burson at Cannes: https://lnkd.in/eUVT4eSN