Post by Buro Happold

One of the highlights of yesterday’s #PartnersConference session was hearing from John McGrath, Artistic Director & Chief Executive of Factory International, and John Marland Chief Development Officer at Bruntwood SciTech. Their discussion explored the growing importance of the #ExperienceEconomy and the role #Innovation plays in shaping the places where people want to live, work and connect. From world-class cultural destinations to innovation-led ecosystems, both speakers shared valuable insights into how organisations can create environments that drive engagement, attract and retain talent, and long-term value. A key takeaway was the powerful relationship between innovation, culture and placemaking. The most successful destinations are no longer defined solely by their physical assets, but by the experiences they enable, the communities they foster and the opportunities they create. As we continue to help shape places across the UK, it was inspiring to hear how leaders such as John and John are translating bold ideas into tangible impact - demonstrating how innovation and culture can be catalysts for thriving, future-focused places. #BH50Years #BuroHappold #Manchester