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๐—š๐—ผ๐—ผ๐—ฑ ๐—ถ๐—ฑ๐—ฒ๐—ฎ๐˜€ ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ. ๐—ง๐—ต๐—ฒ ๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐—ฒ๐—ฐ๐—ผ๐˜€๐˜†๐˜€๐˜๐—ฒ๐—บ ๐—ฐ๐—ฎ๐—ป ๐—ต๐—ฒ๐—น๐—ฝ ๐˜๐—ต๐—ฒ๐—บ ๐—บ๐—ผ๐˜ƒ๐—ฒ. ๐Ÿš€ Food innovation does not lack ambition. The question is how to connect the right ideas, people, technologies, and capabilities so they can create impact. In the final video of our series, Celine Schiff-Deb, Chief Scientific Officer at MISTA/Givaudan, answers: โ€œWhat does food innovation need right now: more ideas, or better collaboration?โ€ MISTA brings together a global food tech ecosystem with the ambition to help transform the food system for the future โ€“ one that nourishes and delights people and planet. That ambition reflects a belief we share at Bรผhler: collaboration helps accelerate progress. Through partnerships with organizations such as Givaudan and MISTA, as well as initiatives like The Cultured Hub, we can bring together expertise in taste, processing, application development, start-up innovation, and scale-up. For food innovation to move faster, ecosystems matter. They help turn individual capabilities into shared progress. Watch the video and explore how better collaboration can help shape the future of food. #MISTA #Collaboration #FoodInnovation #Partnership

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