Post by Bühler Group

𝗧𝗵𝗲 𝗻𝗲𝘅𝘁 𝗳𝗼𝗼𝗱 𝗯𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗻𝗲𝗲𝗱𝘀 𝘁𝗼 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗽𝗲𝗼𝗽𝗹𝗲. Future food needs to solve real challenges. But it also needs to be something people want to choose. In the second video of our series, Alexandre Bastos, Head of Front End Innovation at Givaudan, explores the question: “How do we make future food not just possible, but irresistible?” This was also a central theme during MISTA On The Road at the Givaudan Zurich Innovation Center in Kemptthal. The program brought together MISTA members, experts, and more than 15 food tech start-ups for technical discussions, networking, sampling, and exchanges on how collaboration can accelerate innovation integration. Watch the video to hear Alex’s perspective on what it takes to make future food both possible and desirable.👇 #BühlerGroup #Givaudan #MISTA #FoodInnovation #FutureFood Ian Roberts Celine Schiff-Deb Erika S. Georget Robert Mitchell

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