Post by bugatti GmbH

🇮🇹 Bringing the Italian summer lifestyle to Forte dei Marmi Fashion is about more than products. It is about experiences, emotions and moments that stay with us. In summer 2026, we will bring the world of bugatti to life at the iconic Bagno Angelo in Forte dei Marmi, Italy – a place that has shaped the region’s beach and summer culture for more than 100 years. This place perfeclty represent for what bugatti stands for: passione, godimento, comunità. From May to October, guests will discover bugatti in a distinctive Italian coastal setting: from the first espresso in the morning and relaxed hours by the sea to an aperitivo at sunset. Florian Wortmann, Chief Brand & Commercial Officer says: “Together with Bagno Angelo, we are creating a place where the world of bugatti can be experienced in a natural and authentic way.” Custom-designed beach towels, cushions, table accessories, beach games, exclusive gadgets and giveaways will shape a distinctive brand environment. The on-site team styling will also reflect the aesthetics of the new collection, bringing the look and feel of Spring/Summer 2027 to life. Another highlight of the collaboration is an exclusive capsule collection, initially available through our bugatti online shop and a dedicated pop-up space at Zurich Airport. Inspired by the character of Forte dei Marmi, the collection features lightweight fabrics, relaxed tailoring and versatile looks designed for modern summer days and long evenings by the sea. We are excited to bring the world of bugatti to one of the most beautiful destinations on the Italian coast and to create unforgettable experiences inspired by the spirit of Italian summer. ☀️🌊 #iambugatti #brandcollaboration #fortedeimarmi #beachclub