Post by Budoor Mohammed

Marketing Student at Sunway University | Student Associate at Sunway iLabs | Head of Marketing, SISA

๐‘บ๐’๐’Ž๐’†๐’•๐’Š๐’Ž๐’†๐’” ๐’•๐’‰๐’† ๐’ƒ๐’†๐’”๐’• ๐’๐’‘๐’‘๐’๐’“๐’•๐’–๐’๐’Š๐’•๐’Š๐’†๐’” ๐’‚๐’“๐’† ๐’•๐’‰๐’† ๐’๐’๐’†๐’” ๐’š๐’๐’– ๐’‚๐’‘๐’‘๐’๐’š ๐’‡๐’๐’“ ๐’˜๐’Š๐’•๐’‰๐’๐’–๐’• ๐’†๐’™๐’‘๐’†๐’„๐’•๐’Š๐’๐’ˆ ๐’‚๐’๐’š๐’•๐’‰๐’Š๐’๐’ˆ. When I first applied for the ๐—ฃ๐—ฟ๐˜‚๐—ฑ๐—ฒ๐—ป๐˜๐—ถ๐—ฎ๐—น ร— ๐—œ๐—ก๐—ฆ๐—˜๐—”๐—— ๐—ก๐—ฒ๐˜…๐˜-๐—š๐—ฒ๐—ป ๐—”๐—ฐ๐—ฎ๐—ฑ๐—ฒ๐—บ๐˜† ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ, I honestly did it just to challenge myself and see where it would lead. I never imagined I would be selected as one of ๐Ÿฑ๐Ÿด ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ถ๐—ฐ๐—ถ๐—ฝ๐—ฎ๐—ป๐˜๐˜€ representing ๐Ÿฎ๐Ÿต ๐˜‚๐—ป๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐˜๐—ถ๐—ฒ๐˜€ across ๐Ÿญ๐Ÿฌ ๐—ฐ๐—ผ๐˜‚๐—ป๐˜๐—ฟ๐—ถ๐—ฒ๐˜€. Looking back now, I can confidently say that every moment, including missing a week of university, was absolutely worth it. Over three incredible days at INSEAD Executive Education Singapore, I had the opportunity to learn alongside talented students from diverse academic backgrounds and cultures, each bringing unique perspectives to every discussion. The programme combined immersive learning with real business challenges. From experiencing a ๐—ฉ๐—ฅ ๐˜€๐—ถ๐—บ๐˜‚๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป on Mars with Professor Antoine (Tony) Duvauchelle, to learning about teamwork, communication, and delegation, every activity reinforced the importance of collaboration in solving complex problems. One of the highlights was learning ๐—•๐—น๐˜‚๐—ฒ ๐—ข๐—ฐ๐—ฒ๐—ฎ๐—ป ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† with Professor Andrew Shipilov, where we explored how businesses can create value by identifying opportunities beyond crowded markets. Applying these concepts to our startup challenge encouraged our team to think strategically and build an innovative business model centred on sustainability and customer value. The leadership coaching session with ็œŸๅฟƒๆ—บSwee Lin Teoh reminded me that confidence is something we build through action, while the inspiring panel discussion hosted by Kirti Lad and accomplished women leaders offered valuable lessons on leadership, resilience, and personal growth. Beyond the classroom, what made this experience truly unforgettable were the people. The conversations, teamwork, laughter, and friendships created memories I'll always look back on with gratitude. To everyone I had the privilege of meeting over these three days, thank you for making this journey so special. I truly hope our paths cross again in the future, and I wish each of you nothing but success in your studies, careers, and the exciting opportunities ahead. A heartfelt thank you to Prudential plc , INSEAD Executive Education, Meraki Executive Search & Consulting, the professors, speakers, mentors, and organisers for making this experience possible. This experience reminded me that some of the greatest opportunities begin with taking a chance โœจ #PrudentialINSEAD #NextGen #entrepreneur #business #innovation #sunwayuniversity #malaysia #singapore

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