Post by Budoor Mohammed

Marketing Student at Sunway University | Student Associate at Sunway iLabs | Head of Marketing, SISA

✨ Looking back on how my journey to KL Fashion Week 2025 began ✨ Just 4 months ago, I took my first step toward pursuing my passion for fashion marketing. I started by sending out emails, unsure if I’d even get a reply. Out of many, I received 3 responses, which led to 2 offers, and finally 1 opportunity that became unforgettable. That opportunity was joining Akmal Hakim and his team as a content creator at KLFW2025 💫 Being backstage allowed me to capture the raw, powerful, and elegant energy of fashion, from last-minute details to model prep and runway moments. It showed me how fashion marketing lives not just on stage, but in every story shared behind the scenes. Grateful for this beginning, and excited to keep growing my career in fashion marketing ✨ #KLFW2025 #fashionweek #fashionmarketing #marketing

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