Post by BTS

BTS turns 40 this year, and yesterday we kicked off our annual global conference. The day opened with a look back at the business, but the conversation that mattered most was about principles. The beliefs that have shaped every decision, every client partnership, and every hire for 40 years. Our founder and chairman, Henrik Ekelund, and our global CEO, Jessica Skon, walked us through the BTS eras. The through-line across 40 years? People. With our clients, it means co-innovating, learning from them, becoming part of their teams. Inside BTS, it means trusting talented people to do great work, in a culture that is high-performing, joyful, and big-hearted. Across 6 continents, 36 offices and 40 years, that culture is the thing people tell us they feel most when they work with BTS. That is everything. And yes, there was music and dancing too, because celebrating the clients and colleagues who built this company is the whole point. Strategy Made Personal. Forty years in, and we are just getting started. #BTS40 #StrategyMadePersonal #Leadership #CompanyCulture