Post by BTS

What have we learned from 40 years of partnering with clients? For Rick Cheatham, Partner and former BTS CMO, it comes down to something simple and powerful: “Our ability to listen, respect, and inspire people (clients) to do more than they thought they could.” Rick joined BTS after 11 years with Avery Dennison and went on to lead our sales and marketing practice from 2006 to 2019. He later served as CMO for five years, helping shape how we show up to the market. Today, he’s at the leading edge of our client work, supporting go-to-market leaders as they cut through the noise, rethink workflows in the age of AI, and transform how their businesses go to market. For Rick, that’s the secret to the kind of client work we believe in - co-created, deeply collaborative, and work that actually feels as good as it is impactful. It’s something he’s seen play out across every chapter of his time at BTS. “And it’s more than I could have ever asked for in a job.” #40for40 #Leadership #StrategyMadePersonal #BTS40

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