Post by BSH Home Appliances Group

How do you bring AI into a company in a way that truly makes a difference? At BSH, Charlotte Sophie Witte is working on exactly that. Based in our corporate headquarters in Munich, she leads the product area “Data & AI Culture” within Data & Artificial Intelligence, helping drive business transformation through learning, openness, and collaboration. Her focus is on building AI literacy across BSH, empowering teams to make data-driven decisions that improve how we work, from product development to customer service, always with consumers in mind. What makes her the proudest? Seeing other teams take inspiration from her team’s work and applying it to their own innovation strategies. Charlotte’s advice to other innovators: embrace challenges, stay open to change, and view failures as part of progress. Lastly, she recommends to free up your calendar, which is the hardest part, to ponder and be creative. #PeopleBehindtheInnovations #TeamBSH