Post by Brut India

Name: Here’s a look at the ‘Red Road’ on the NH-45 between Bhopal and Jabalpur, an innovative highway stre
Uploaded: 2026-03-29T09:30:01.509Z
Channel: Brut India
Description: Here’s a look at the ‘Red Road’ on the NH-45 between Bhopal and Jabalpur, an innovative highway stretch that is designed to protect both wildlife and road users by simply urging drivers to slow down.

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Here’s a look at the ‘Red Road’ on the NH-45 between Bhopal and Jabalpur, an innovative highway stretch that is designed to protect both wildlife and road users by simply urging drivers to slow down. As road networks expand, roads cutting through wildlife corridors could increase the risk of vehicle-wildlife collisions. This red and black chequered table top design is an attempt to mitigate that risk. With elevated thermoplastic markings that create a subtle vibration under speeding vehicles, the road acts as both a visual and physical alert, reminding drivers to stay cautious in a wildlife-sensitive zone near the Veerangana Durgavati Tiger Reserve. As Aditya Birla Group x Brut celebrates Force for Good Heroes, it’s important to highlight this thoughtful piece of infrastructure as a true Force For Good, proving that sometimes, seemingly small changes can create a big impact. If you or someone you know has created an impact, big or small, share your story of being a #ForceForGoodHero in the comments below.⁣ ⁣ #AdityaBirlaGroup #ForceForGood #ForceForGoodHero Paid partnership with Aditya Birla Group

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