Post by Bruno Giussani

«The acceleration that the machine enables is also an acceleration that the machine requires: it wants us to adapt to it, to accelerate in order to keep the pace. That’s reinforced by the current underlying values of the economic system: AI may do things faster and cheaper, and deal with the repetitive and boring, but that doesn’t necessarily translate into most of us being free to engage with higher-level activities or explore our creativity, simply because no one is going to pay you to "be creative" while AI does your job. In his article, Knut Folstad puts forward an essential necessity of our time when it comes to AI: if we limit ourselves to formulating business cases for using it profitably, and corporate policies on how to use it, we will end up being used by it - and by those who control it. What we need, as he writes, is to "formulate a philosophy". To understand what the coming reality of a world increasingly populated by synthetic entities that imitate human cognition and counterfeit human ideas means.» Excerpts from an article I wrote for Norwegian magazine Arkitektur, written as a contribution to a debate about "AI-or-not-AI" in the world of architecture, and based on some ideas from my new book "Our Minds Under Siege. How to Avoid Being Manipulated in the Age of AI" (Scheidegger & Spiess - https://lnkd.in/ei2Vjc63) (29 June 2026)