Post by BAT

Those who are underage should never use any nicotine product. Preventing underage access to smokeless nicotine products is a priority for BAT. In addition to traditional age-verification techniques, such as asking for ID, we are deploying facial age estimation technology in over 600 stores across Europe. Here is a clip showing our latest pilot in Jersey, Channel Islands, UK, in partnership with The Channel Islands Co-operative Society and Yoti. Early results demonstrate a 99% accuracy rate, and no information or data about the consumer is stored or shared.

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