Post by BAT

Supporting resilient rural communities starts with how we work alongside the people in our value chain. On Rural Development Day, we’re reflecting on the role we can play in supporting the communities across our value chain. At BAT, we work alongside farmers and other suppliers to support sustainable livelihoods, helping address systemic challenges and build resilience in the communities in which we operate. We also draw on our long-standing presence in diverse regions to build trusted relationships, supporting initiatives such as crop diversification, improving health and safety standards, and skills development. 🎥 Watch how we are supporting livelihoods in practice. Discover more about our journey in the Sustainability section of our Combined Annual and Sustainability Report 2025: https://ow.ly/PE7750YsNxj #RuralDevelopmentDay #Sustainability #Communities #Livelihoods #BAT #ABetterTomorrow

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