Post by BAT

Japan is the world leader in Heated Products. And the data is showing what's possible when adult smokers who would otherwise continue to smoke have access to smokeless alternatives. Since the launch of Heated Products between 2014 and 2016, the shift has been remarkable. Between 2018 and 2023, domestic cigarette sales fell by 33%, while Heated Product sales grew by more than 60%. Today, Heated Products now account for more than 44% of Japan's total tobacco market. Japan's story is one of several powerful real-world examples featured in Omni™ - our scientific compendium exploring the global evidence base for Tobacco Harm Reduction. Review the evidence. Join the conversation. Download Omni™: https://ow.ly/kTJe50ZpXoc #Omni #SmokelessWorld