Post by BAT
1,963,706 followers
How do you encourage millions of adult smokers who would otherwise continue to smoke to switch completely to smokeless products? It is a question many governments are asking themselves worldwide. The answer is simple. You follow the evidence. You embrace Tobacco Harm Reduction (THR). THR is straightforward: give adult smokers, who would otherwise continue to smoke, access to reduced-risk profile alternatives. Countries that back THR are seeing smoking fall. Smokeless products aren’t just an alternative. They’re the accelerant for change. Find out more about THR, download Omni™: https://ow.ly/p8BS50ZbL2O #Omni #SmokelessWorld
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