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We’re excited to see the return of Live Your Fandom, a key campaign in our partnership with the McLaren Mastercard Formula 1® Team. Building on the success of last year’s campaign, Live Your Fandom 2026 puts fans at the heart of the action, inviting motorsport enthusiasts around the world to share their most creative McLaren-inspired dreams for the chance to see them brought to life later this season. At BAT, we believe progress is driven by originality and the confidence to think differently. Through VELO, we’re proud to partner with McLaren Racing to champion fan creativity, reward bold ideas and create unforgettable moments that bring supporters closer to the sport they love. We look forward to seeing the ideas this year’s community brings to life and celebrating the fans whose passion continues to inspire and shape the sport. #McLarenF1 #Partnerships #VELO #VeloxMcLaren #NeverStopRacing

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