Post by BAT

We are proud to announce the nationwide launch in Japan of our most advanced heated tobacco products to date – glo™ Hilo, glo™ Hilo Plus and the exclusive virto™ sticks. Following a successful pilot of glo™ Hilo in June in Sendai, the birthplace of the glo™ brand, the glo™ Hilo platform is now available across Japan, delivering new levels of innovation, design, and user experience to adult tobacco and nicotine consumers. The national rollout includes glo™ Hilo Plus, glo™’s first two-piece Heated Product consisting of a charger pack and the EasySwitch™ heating pen. This premium device features Turbostart™ Quartz, heating up in less than 10 seconds, and combines refined design with enhanced performance. Integrated with the myglo™ app, it allows users to personalise their experience and manage their device with ease. To recognise this milestone, we opened our first-ever Pop-Up Store in Tokyo’s iconic Omotesando district. The space features a real time mirror installation by renowned media artist Yoichi Ochiai and invites adult visitors to explore the world of Hilo through an immersive, AI-guided interactive journey. And the journey continues – the glo™ Hilo platform will soon launch in Italy, Poland, and Serbia. The launch of glo™ Hilo platform marks a major milestone in our ambition of reaching 50 million adult consumers of Smokeless Products by 2030 and to become a predominantly smokeless business by 2035*. Congratulations to all involved - this milestone is a result of dedication, expertise, and collaboration. #gloHilo #Innovation #HeatedProducts #HiloPlus #Transformation #ABetterTomorrow *Please refer to the cautionary statement contained in the Annual Report and Form 20-F 2024 on p.447 for additional information regarding BAT’s future performance: https://ow.ly/tnIZ50WTK5Q.