Post by Jeff W. White
Co-founder, Kula Partners: an Agency Made for Manufacturers | Partner, What We Make It, an Emergent Service Design Agency | Host of The Kula Ring podcast | Speaker
In this episode of The Kula Ring Podcast, we talk about three game changing lessons from the first 100 episodes. First, reconsidering marketing projects—apps, Ecommerce builds—as iterative, evolving “products”; a conversation with Monique Elliott, former Chief Marketing Officer at ABB Electrification Products, Industrial Solutions. Second, they highlight Greg Palese, VP of Marketing for Klein Tools, and his interview on connecting your brand to higher-tier issues, not just “quality” broadly. Finally, the co-hosts touch on Lisa Butters, GM of GoDirect Trade at Honeywell, and how a legacy manufacturer can drive innovation. Link in the first comment.
