Post by Brighton & Hove Albion Football Club

We are absolutely delighted to announce that the Albion has won the prestigious ‘Smarter AI in Sport’ award at the Smarter Sports Awards 2026. This is a milestone moment for the club and a powerful validation of our incredible work in this space. 🤝 Shortlisted amongst other elite sports brands and huge global partnerships, our Technology team demonstrated the true spirit of a challenger club by harnessing the power of AI to increase productivity and unlock deeper insights across the all areas of the organisation. Mark Loch, chief technology officer, said “I am immensely proud of the progress we have made in applying AI to enhance workflows across the club. The team’s dedication has been exceptional, and they are thoroughly deserving of this recognition.”