Post by Brickwork GTM

Your best rep just rated themselves a 4 out of 5 on objection handling. You have watched them lose three deals this quarter on price. Both things are true at the same time. Salespeople are not lying when they rate themselves highly. They genuinely believe it. But belief and behavior are two different things. And the gap between them is where revenue goes missing. A structured sales skills assessment measures what actually happens in the field, not what reps think happens. Swipe to see the framework we use to find the gaps that quota data never shows you. Full article by Jennifer Hogberg at the link in comments. #SalesLeadership #RevenueGrowth