Post by Brevlin

We’ve audited 300+ Prime Day campaigns. One mistake kills budgets more than any other: no negative keyword setup. Here’s what happens: ↳ Sellers scale ads without blocking irrelevant terms like “free sample” or “refill only.” ↳ Broad match bleeds spend on traffic that will never convert. ↳ Sellers forget to review search term reports in real-time—Prime Day is fast, not quarterly. ↳ Negative keywords aren’t updated mid-campaign—allowing waste to compound. ↳ Exact match winners aren’t segmented quickly—letting broad match soak up budget. ↳ Sellers keep raising bids, thinking it’s a traffic problem—when it’s actually a keyword problem. ↳ Campaigns optimized pre-event are left untouched during Prime Day spikes. ↳ Sellers don’t have a structure to pause bleeding keywords automatically. ↳ Lack of negative targeting inflates ACoS without improving TACoS. ↳ The biggest wasted spend? It’s not the ads you run—it’s the bad clicks you didn’t block. 📌 Book a Prime Day strategy call and let’s build your negative keyword guardrails before you scale. 🔁 Repost to help others! P.S. We’ve helped 100+ Amazon sellers cut wasted Prime Day ad spend with live, structured keyword optimization. #PrimeDayPPC #KeywordControl #SmartScaling #AdOptimization