Post by Breuninger

Football, fashion and World Cup fever. ⚽ Last night, we celebrated the start of the World Cup 2026 with an exclusive event at our Eduard's Bar by Breuninger in Stuttgart. For one evening, the location was transformed into a World Cup-themed sports bar, bringing together creators, media representatives, partners and football fans to watch the opening match live. Alongside the game, guests enjoyed DJ sets, food and drinks inspired by the host nations, interactive football experiences and a special highlight of the evening: an adidas vending machine stocked with the new adidas World Cup jerseys. The event marks the beginning of a broader World Cup activation across Breuninger. In Stuttgart, our Eduard's Bar by Breuninger will remain in its World Cup look until the final, while adidas pop-ups and dedicated World Cup concepts can now be experienced across our stores. #teambreuninger #thebeautifulthings

Video Content