Post by Breuninger

Football meets fashion – and Stuttgart is right at the centre of it. ⚽ For the Football World Cup 2026, Breuninger and adidas are bringing the tournament to life far beyond the shelves. Our Stuttgart Flagship Store becomes a destination in its own right: a large-scale facade installation shapes the city's visual identity during the tournament, whilst the Eduard's Bar transforms into a “Sportsbar” – bringing people together for more than just the game. Guests can expect live match screenings, a food and drink concept inspired by the host nations USA, Mexico, and Canada, DJ and live music sets and fan activations. Community, atmosphere, and emotion under one roof. The concept doesn't stop in Stuttgart: our Breuninger stores across Germany are following suit with window displays and curated in-store concepts bringing the World Cup spirit in-store. #teambreuninger #thebeautifulthings