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Name: We asked Susan Credle, Global Creative Advisor at IPG Mediabrands and this year's Lion of St. Mark h
Uploaded: 2026-06-25T22:11:58.770Z
Channel: Breaking and Entering Media
Description: We asked Susan Credle, Global Creative Advisor at IPG Mediabrands and this year's Lion of St. Mark honoree, why she started removing her name from the credits for awards. “I’ve never been seduced by

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We asked Susan Credle, Global Creative Advisor at IPG Mediabrands and this year's Lion of St. Mark honoree, why she started removing her name from the credits for awards. “I’ve never been seduced by winning awards,” Credle said. “The first work I made never won any awards, and that was the M&M’s characters.” “I learned a valuable lesson that I was dreaming in a different way that wouldn’t be validated by winning an award, but it would be validated over a quarter of a century.” Full conversation in the comments below. Geno Schellenberger Jack Westerkamp Ellie McCarron Jack (JR) Williamson Quincy Marks

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