Post by Breaking and Entering Media

We asked Dhaval Bhatt, Founder and Global CCO of Courage, how he pitches “banger” ideas to clients. His agency Courage just expanded to NYC, with Steve Horn, Mina Mikhael and Pauline Tastenhoye leading the new office. “To me it’s not a banger if it's not serving the end goals of the clients.” “You shouldn’t have to convince the client to come on board.” Dhaval then addresses how agencies should be viewing their clients during the pitch process. “Even in the language that we use to talk about clients, we use like, ‘Oh, we just got to get this one past them.’” “Reverse the roles, and if someone was trying to get one by you, you immediately have your back up.” “Our job is to line it up, make it so easy for them to say yes, and just like tap it in.” Full conversation in the comments below. Geno Schellenberger Jack Westerkamp Ellie McCarron Jack (JR) Williamson Jonathan Kaufmann

Video Content