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We asked Brad Filice, Head of Strategy at Mojo Supermarket, how he views the current state of the industry. “If you look at the two biggest investments that marketers make right now: the first is search and the second is social,” said Filice. “And the agencies are following one of those two paths.” Filicie joined Mojo Supermarket a few days ago after founder Mo Said spent 9 months searching for a Head of Strategy. He previously spent two years at Droga5. “What I’ve seen in this organization, there’s an expectation that people are multifaceted,” said Filice. “We’re building stuff as we go in a really interesting sort of mish-mash of disciplines.” Full conversation in the comments below. Geno Schellenberger Jack Westerkamp Ellie McCarron Ross Yenerich Jack (JR) Williamson Quincy Marks Jonathan Kaufmann

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