Post by Brazilian Finance
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When the skyscraper capital of South America runs out of space, where does the money go? A R$1 billion masterplan in Tijucas is answering that question. As premium coastal markets like Balneário Camboriú and Itapema reach physical limits, capital and demand are migrating toward nearby municipalities capable of offering a different kind of premium product: urban quality, walkability, and green design. Discussing this regional real estate "spillover," Ricardo Laus, founder of Novo Ambiente Urbanismo, highlights the shifting priorities of the modern buyer: "In areas of extreme vertical appreciation, such as Balneário Camboriú and Itapema—home to some of the most expensive and densely populated real estate in Latin America—the exhaustion of physical space has led to a migration of investments. Today’s consumer is increasingly looking at surrounding cities that deliver quality of life, urban planning, and rising appreciation potential. [...] Those who invest in nature-immersed properties are, in practice, purchasing the antidote to urban exhaustion. Well-being has definitively established itself as one of the most profitable assets." Read the full analysis on how the Rioparque project in Tijucas, SC, is serving as the blueprint for this new frontier in Brazilian real estate. 🔗 Read the full article: https://lnkd.in/dp2xja4K By Arthur Esteves and Lucas de Oliveira Augusto Camargo #RealEstate #Brazil #SantaCatarina #UrbanPlanning #Investments #BrazilianFinance #PropertyMarket