Post by Braze

Financial services groups have spent decades earning customer trust. The hard part is making their marketing reflect it.    Today customers expect every interaction to be timely, relevant, and customized to their needs. For British financial services company Legal & General, limited access, data latency, and channel silos have all historically made personalization feel more like an aspiration than a practical strategy. Working with Braze, the team moved from batch-and-blast to engagement built on real-time behavioral signals. When a customer takes an action, the next message reflects it. And the results followed: Engagement up 30%. Digital registrations up 125%. App downloads up 85%. And a 17% lift in pension consolidation journeys after the launch of native in-app Content Cards with dynamic targeting. Outcomes that matter to a business built around long-term customer relationships. For a purpose-led brand serving millions of customers, this is what outcomes over output really looks like and the foundation for how they scale trust. Watch the full story: https://lnkd.in/eNj8zNh9 #FinServ #CRM #Personalization

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