Post by Brave Bison

“What this research shows is that audiences are no longer treating the feed as something that simply happens to them.” That’s one of the key findings from our Generation Algorithm study in partnership with MTM, which explores how social media users are becoming increasingly intentional about the content they consume. In the latest coverage from Decision Marketing, our chief strategy officer Ric Hayes explains why this shift changes the role of the algorithm and what it means for brands looking to earn attention in increasingly personalised feeds. 🌟Click below to read more.  https://lnkd.in/eP4X8d8w