Post by Brave Bison

Name: The marketing funnel isn't broken. But the way brands invest in it might be. Hosted by our dire
Uploaded: 2026-07-15T10:31:52.281Z
Channel: Brave Bison
Description: The marketing funnel isn't broken. But the way brands invest in it might be. Hosted by our director of paid performance, Mark Byrne, this episode of Brave Talk LIVE from MAD//FEST sees Mars Pet N

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The marketing funnel isn't broken. But the way brands invest in it might be. Hosted by our director of paid performance, Mark Byrne, this episode of Brave Talk LIVE from MAD//FEST sees Mars Pet Nutrition's global VP of media, René Hißerich, unpack one of marketing's biggest balancing acts: brand building vs demand capture. For Mars, that meant shifting from a top-heavy media strategy to a more balanced approach, while proving its impact with business KPIs that matter to CEOs and CFOs alike. 🎧 Tune in to the full podcast here: https://lnkd.in/e94Hm5dU 📺 Prefer to watch? Catch it on video here: https://lnkd.in/e2JrGyGz

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