Post by Brave Bison

Our team has been on the ground at some of the Croisette’s busiest activations for Cannes, Sans Filtre – our series cutting through the rosé-fuelled posturing and putting the questions nobody else is asking to some of the industry’s biggest names. First up: everyone’s favourite outspoken Marketing academic and MiniMBA founder Mark Ritson who told us that if a marketer has 17 objectives, alarm bells should be ringing… 🧐

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