Post by Brave Bison

In spite of the egos and excessive posturing, Cannes Lions remains the place where the boldest brands and brightest minds in marketing come together to debate, define and occasionally distort the future of our industry. 👀 Yesterday, we brought a select group of senior marketers together for a few hours of sun, sea and straight talking with the inimitable Mark Ritson, marketing's most unapologetically anti-bullshit voice, who shared his mid-week rundown of the bravest takes from across the Croisette. Cannes has a habit of drowning good thinking in noise (and rosé) but this was the perfect antidote. Huge thanks to everyone who joined us, and to the MiniMBA team for hosting with us!