Post by Brave Bison

Name: 60/40 isn't a rule. It's a starting point. At MAD//FEST, we asked René Hißerich, Senior Director Me
Uploaded: 2026-07-16T13:01:34.168Z
Channel: Brave Bison
Description: 60/40 isn't a rule. It's a starting point. At MAD//FEST, we asked René Hißerich, Senior Director Media, Content & Digital Marketing at Mars Pet Nutrition, how he knows the shift from upper to lower f

38,775 followers

60/40 isn't a rule. It's a starting point. At MAD//FEST, we asked René Hißerich, Senior Director Media, Content & Digital Marketing at Mars Pet Nutrition, how he knows the shift from upper to lower funnel is working. Well, it isn't fixed at all. His point stands for every CPG company chasing the "right" ratio between brand and performance: there isn't one. There's yours. Want to learn more about how Mars gets brand and performance just right? 🎧 Tune in to the full Brave Talk episode here: https://lnkd.in/ezxd8xjB 📺 Prefer to watch? Catch the recording here: https://lnkd.in/e2JrGyGz

Video Content