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Name: When we caught up with Canva's head of social, Lachlan Stewart, as part of our Cannes, Sans Filtre s
Uploaded: 2026-07-17T08:30:01.347Z
Channel: Brave Bison
Description: When we caught up with Canva's head of social, Lachlan Stewart, as part of our Cannes, Sans Filtre series, we asked him: what's the most underrated community-building tactic in marketing right now? H

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When we caught up with Canva's head of social, Lachlan Stewart, as part of our Cannes, Sans Filtre series, we asked him: what's the most underrated community-building tactic in marketing right now? His answer? Authenticity. Not the buzzword, but the real thing. Meeting people face-to-face, strengthening relationships and creating moments that live beyond the feed. 🤝 Oh, and when we asked what the most creative thing he'd seen at Cannes this year was? Naturally, Canva's Cabana along the Croisette got his vote (and ours!)

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