Post by Storyboard18

Name: Everyone talks about performance marketing. Few talk about the dangers of becoming dependent on it.
Uploaded: 2026-06-29T07:30:32.847Z
Channel: Storyboard18
Description: Everyone talks about performance marketing. Few talk about the dangers of becoming dependent on it. In a thought-provoking conversation with Delshad Irani, Editor, Storyboard18, Marico Limited MD &

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Everyone talks about performance marketing. Few talk about the dangers of becoming dependent on it. In a thought-provoking conversation with Delshad Irani, Editor, Storyboard18, Marico Limited MD & CEO Saugata Gupta argues that brands cannot discount their way to long-term growth. He shares why Marico is pushing even digital-native businesses to invest in brand building, how creator ecosystems are changing consumer influence, and why authenticity matters more than ever. He also discusses how AI is beginning to reshape content creation, marketing workflows and speed-to-market. For anyone building brands today, this interview is packed with insight. Watch the full conversation on: https://lnkd.in/eXtpuh7N #Marketing #AI #Creators #InfluencerMarketing #BrandBuilding #Marico #SaugataGupta #DigitalMarketing #CNBCTV18 #Storyboard18

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