Post by BrandSpark®

BrandSpark International, in partnership with Newsweek, is proud to launch the Worth It Awards! The Worth It Awards spotlight brands that American shoppers believe deliver better quality for a fair price. Backed by twenty five years of BrandSpark consumer insights, the program provides consumers with clear confidence in their purchase decisions and gives winning brands a powerful way to communicate proven value. As Denis Hancock, Vice President Strategy at BrandSpark shared: “The marketplace is crowded with price focused messaging. What is far more meaningful is helping shoppers recognize when a brand genuinely delivers better quality for a fair price.” Winning brands will be able to feature the Worth It seal across marketing, packaging, and digital communications to help shoppers quickly identify quality and value at the moment of choice. Explore the full program and the inaugural winners: worthitawards.com Read the full press release: https://lnkd.in/e8x2_vD4 #WorthItAwards #BrandSpark #Newsweek #ConsumerInsights #BrandMarketing #ShopperBehavior