Post by brand unit GmbH

Responsibility and sustainable growth define Buschmann Holding, a company focused on strategic investments, future oriented business models and long term value creation. The brand identity we developed reflects this mindset through a subtle and powerful visual system. The underline beneath the name signals trust and reliability while also functioning as a flexible graphic element across applications. The typography combines a refined contemporary serif with a minimalist sans serif, creating a balance of tradition and timeless clarity that supports the company’s long term vision. Credits: Creative Direction: Albert Handler Art Direction and Design: Liza Borovskaya-Brodskaya Programming: weitweit - Webentwicklung