Post by Brand Innovators

Reaching people is easy now. Getting them to care is the hard part. On our Showcase Stage during Cannes Lions in a conversation guided by Pizza Hut's Ashley Travis, Lowe's Companies, Inc.'s Amanda Bailey, Huge's Josh Campo, Roku's Lauren Benedict and Sensor Tower's Lindsay Amodio dug into that exact tension, trading views on moving past impression counts toward the value and trust that actually earn attention. ✨ Watch the full conversation here: https://lnkd.in/en6CZvmz