Post by Brand Innovators

“Michael” became the biggest music biopic ever and Lionsgate's highest-grossing film. Horizon Media's John Koenigsberg and Vidmob's Alex Collmer, two of the partners behind it, took our Showcase Stage during Cannes Lions to walk through how AI turned creative from a cost center into an intelligence layer on that release, tying cultural storytelling to real purchase signals. ✨ Watch the full conversation here: https://lnkd.in/erEXzGfk