Post by Brambles

Name: What comes after zero impact? For many organisations, sustainability means reducing waste, lowering
Uploaded: 2026-07-02T01:16:05.935Z
Channel: Brambles
Description: What comes after zero impact? For many organisations, sustainability means reducing waste, lowering emissions and minimising harm, but at Brambles, we’re thinking bigger. In a conversation with the

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What comes after zero impact? For many organisations, sustainability means reducing waste, lowering emissions and minimising harm, but at Brambles, we’re thinking bigger. In a conversation with the Ellen MacArthur Foundation, our Chief Sustainability & Product Innovation Officer, Juan Jose Freijo, shares why regeneration was the next natural step for Brambles. As he puts it: “Zero is not enough – we want to take care of the harm that has been done. Historically, supply chains have consumed natural resources and produced waste. We want to turn that around.” We are proud to be featured on Ellen MacArthur Foundation's The Circular Economy Show, one of the leading voices shaping the global circular economy conversation. Tune in to hear how regenerative supply chains can actively restore nature while delivering positive outcomes for customers, communities, employees and investors. https://okt.to/w3cjsZ #sustainability #regenerativesupplynetworks

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