Post by Bram Neervoort

Visited the Global Retail Festival in Düsseldorf with Frank Heemelaar , Daphne Seignette, Quirine Anbeek to scout the latest pricing and promotion tooling. Special thanks to Anastasia Laska for inspiring and guiding us. Clear signal from the market: AI in pricing is maturing from experimentation to real euro impact. The most interesting solutions focus on faster decisioning, tighter integration with commercial workflows, and measurable value rather than abstract optimisation. Still, not all “AI-powered” claims hold up. The real differentiator is where algorithms demonstrably improve margin, price perception and execution at scale. Useful conversations, strong signals, and good input for the next steps in how we think about AI-driven pricing and promotions in our journey toward agentic merchandising.