Post by bp

🌟 Proud Moment for bp South Africa! 🌟 We’re thrilled to share that BP Rewards has been recognised at the inaugural African Loyalty Awards 2025/26, earning two wins and a commendation: 🏆 Best Loyalty Programme in Africa: Fuel 🏆 Best Partnership Programme of the Year in Africa (bpSA & Pick n Pay Smart Shopper) 🏅 Highly Commended: Best Long-Term Loyalty Programme: Southern Africa Since launching in July 2024, BP Rewards has delivered strong market share growth and real value to customers in real time, returning over R100 million+ in cashback rewards and helping South Africans save on essentials like fuel and groceries. Our partnership with Pick n Pay Smart Shopper has been central to this success. Together, we’ve created a seamless, data‑driven loyalty ecosystem powered by innovations like Swipe‑Swipe, along with engaging customer-centric campaigns. Judges praised BP Rewards for its “clear strategic vision, courageous execution, and operational excellence at scale”—highlighting Swipe‑Swipe as a standout differentiator. A huge thank you to every team member and partner who helped make this possible. Your passion and commitment continue to push loyalty forward. Here’s to transforming loyalty in South Africa 💚⛽🚀 #BPRewards #bpSA #SmartShopper #AfricanLoyaltyAwards #CustomerExperience #SwipeSwipe